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Marketing

This Research Guide provides information about marketing, including social media marketing, resources found in the CCCC libraries and linked databases.

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Best Bets

Business (Gale OneFile) This link opens in a new window
Provides full-text coverage of all business disciplines including accounting, economics, finance, marketing, management and strategy through nearly 4,000 leading business and trade publications, updated daily.
Business Insights: Global (Gale) This link opens in a new window
Provides coverage of all business disciplines, including accounting, economics, finance, marketing, management and strategy, as well as business theory and practice. This database offers many business and trade publications, complemented by a selection of international, U.S., and regional news publications.

Library Lingo

Article: A single, usually stand-alone, piece of writing included in a larger collection, typically a magazine, journal, or newspaper.

Journal: A journal is a periodical (meaning published on a regular, on-going basis) collection of articles, usually related to a specific subject area.

Database: A collection of information sources such as journals, newspapers, eBooks, or encyclopedias, that have been organized so that users can easily find, access, and use that information.

Peer Review: The process that scholarly articles must undergo to be published. When an author submits their article to an academic or scholarly journal, it is then sent to other experts in their field (knows as their peers) to be reviewed. If those experts agree that the article contains good information and is based on a sound study or experiment, then it can be published.

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